social media management for:


GENERAL HARVEST restaurants


creative brief + proposal

Fresh oysters on ice with cocktail sauce, a red cocktail, and water glass on a marble table.
A silver platter of thinly sliced prosciutto topped with shaved cheese and toasted crostini, served with tongs.
Stylish bar with tree branch wallpaper, wooden shelves lined with bottles, pendant lights, and a sleek counter with chairs.

content creation


Each week spend 1-2 hours at a specific restaurant to create content ( images + short clips )

weekly posts


Create and post 2-3x per week across the General Harvest Restaurant accounts with visually rich and compelling content

engagement


In addition to posting content, I will engage with other accounts, our community and customers in comments + DMs

Two red cocktails in coupe glasses garnished with dried citrus wheels on gold picks, served on a wooden bar.

GOALS



To create visually cohesive images across all properties

Develop a strong "voice" through authentically written captions

Engage with the community + our guests


Tell the story of what makes a GH restaurant welcoming and inviting.


I believe that a restaurant is more than just a dish. I find that people want to understand the experience they will have when they dine somewhere. What does the restaurant look and feel like? Who are the people making my food? What makes a dish important? How will I feel when I enter the space?



Through images, and video - my goal would be to tell the entire story from the plate, to the drinks to the experience.


Stylish bar with tree branch wallpaper, wood shelves lined with bottles, pendant lights, and a sleek counter with chairs.

 

in summary



LOGISTICS

Management of 6 social media accounts across the General Harvest Restaurant Group


WEEKLY tasks

Content Creation ( weekly, ex. Tuesdays 2-4pm ) at rotating restaurants to showcase dishes + cocktails

Content Creation ( during service ) 1-2x per month to showcase a restaurant in action

post 2-3x static posts per account

engage with community in comments + DMs


GOALS

Create visually appealing content that highlights seasonal menu items - show the actual dishes

Showcase the restaurant during service - what it looks like to dine there

Create a strong brand "voice" for captions

Create content pillars - the different types of posts ( i.e. new dishes, featured cocktail, a night out )


$1,000 / monthly

starting with a 3 month minimum contract

at the end of the 3 months we can evaluate what is working, where to adjust and update our goals


 

Grilled octopus served on creamy pesto puree with green peas, chimichurri sauce, and roasted peppers on a white plate.
Grilled asparagus spears topped with creamy sauce and golden breadcrumbs on a white plate.

 

ABOUT MICHELLE

 

I bring my 20+ years of experience as a photographer and knowledge using Instagram over the past 15 years to run multiple businesses. In the last 4 years I have worked as a server + host - helping gain insider knowledge and the utmost respect for restaurants, their teams and the community we serve.


Restaurant clients include: Russell's, Damn the Weather, Brimmer + Heeltap & How to Cook a Wolf

as well as many other content for regional restaurants, hotels + bars


find my work at:

www.michellemoore.com

@moorephoto

@blaksands

email me